Text “Joke 5″

Posted by lesseffective on December 29th, 2006
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I was taking advantage of late mornings at the in-laws’ and watching Spongebob this morning (a guilty pleasure) and I saw a commercial blatantly targeting children. No surprise. However, this commercial wasn’t for magic pens, it was for a joke service. That’s right, all you have to do is send a text saying “Joke 5″ to ###### and you get only the most hilarious jokes delivered right to your phone!

Then, the fine print: By sending the text message, you are enrolling in a joke-a-day program at a flat rate of $9.95/joke. There’s no warning of needing to be 18 (because aren’t they entering into a contract?) or consulting parents before doing it. And with all the goofy parents who give their 8-year-olds cell phones now, I’m sure these guys are just raking it in. How is there not a lawsuit against this company already? Has anyone else seen this?


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